If you’re doing cross-platform traffic correctly, you’re not going to need to waste money on ads. Cross-platform traffic means using different types of platforms — outreach and nurturing platforms, such as Instagram, TikTok, Pinterest, and Youtube — to drive traffic to your business.
What is Cross-Platform Traffic?
Simply put, cross-platform traffic involves driving traffic from social media platform to another. This strategy boosts your authority, shortens the buying process, leverages each platform’s unique strengths, and extends your reach beyond a single platform. This becomes even more crucial when you are taking into consideration that any social media platform can get shut down at any given moment. Each social media platform also has a different main user base, and while some people have accounts on multiple platforms, they typically spend most of their time on one or two. By posting content across multiple platforms, you increase your chances of interacting with followers and converting them into customers.
The Benefits of Cross-Platform Traffic
- Increased Interaction Opportunities: Posting on multiple platforms allows followers to see you more often, which increases the chances of interaction and conversion. The more often you show up in front of people, the more likely they are going to purchase from YOU.
- Algorithm Boost: Interactions on one platform can help your content get pushed out to new people on another, enhancing your reach. And again, you don’t want to rely solely on one platform for all of your reach. A deep dive of how Pinterest helped me grow my Instagram by 20k followers within the span of 30 days HERE.
- Authority and Omnipresence: Being active on multiple platforms establishes you as an authority and industry leader in the minds of your audience.
- Diversified Audience: Different platforms attract different audiences, so you’re not putting all your eggs in one basket. By only posting on ONE platform you’re missing out on over 50% of sales.
Debunking the Single-Platform Myth
Some experts suggest focusing on mastering one platform. I disagree. Instead, you should be focusing on mastering a specific type of content. What if that platform ceases to exist? Think MySpace and Vine. Diversifying ensures you’re not entirely reliant on one platform. And mastering a specific type of content can cross over to ALL platforms.
The Key to Successful Cross-Platform Traffic
- Master One Type of Content: Mastering one form of content, whether it’s long-form, short-form, static posts, video content, or copywriting, allows you to transfer that skill across platforms. More on content creation HERE.
- Consistent Posting: Regularly posting on multiple platforms gives you the data needed to understand what works and what doesn’t. Without repetition and consistency, you’ll never get accurate analytics.
- Content Repurposing: Repurpose your content in two ways: the actual physical content (like videos) and the concept of the content (like the ideas or themes discussed). This means taking your TikTok videos and posting them to IG, YT shorts, & idea pins.
Performance and Analytics
Understanding what makes a piece of content perform well is crucial. Is it views, sales, or both? Aim for your content to reach a significant audience, say 10,000 people, across all platforms. This way, you maximize the mileage of each piece of content, leading to more sales without extra effort. We love working smarter not harder!
Implementation Steps
- Optimize Your Profiles: Ensure your profiles are fully optimized on all platforms, with clear call-to-actions and links to your other accounts.
- Repurpose Existing Content: Start with content you’ve already created and post it across other platforms. Tools like Repurpose.io can help automate this process.
- Leverage Each Platform’s Strengths: Use platforms like Pinterest & TikTok for outreach due to its search engine nature, and Instagram for nurturing relationships due to its relationship-centered algorithm.
Final Thoughts
Cross-platform traffic is not about creating more content but about strategically using the content you already have. Diversify your presence, repurpose your content, and optimize your profiles. By doing so, you’ll cast a wider net and increase your chances of converting followers into customers.
As always, my DMs are always open if you have any questions 🫶🏻