Today, we’re doing a deep dive into high-ticket sales, specifically focusing on how to effectively sell high-ticket packages on social media. Whether you’re looking to sell $25K packages or even six-figure packages, this episode will guide you through the process, highlighting what it takes to make this tangible.
What are High-Ticket Sales?
Before we delve into the strategies, it’s important to note what high-ticket sales actually are. Typically, a high-ticket offer is priced over $1,000. However, it’s you’ll find that high-ticket offers are most commonly priced $5,000 and above. These offers provide immense value to the client and usually require a significant investment, both financially and in terms of decision-making. Unlike low-ticket offers, high-ticket offers aren’t impulse buys; they demand careful consideration from the client. Meaning, it’s going to take strategic thinking on your end.
From the business side, high-ticket sales allow you to work with fewer clients while offering a higher quality of service. This enables you to increase your revenue without the need for a high volume of customers—a key reason why many entrepreneurs aspire to sell high-ticket offers. And keep in mind, that in order to have a high-volume of customers, you’re going to need high-volume visibility.
Benefits of High-Ticket Offers
One of the major benefits of high-ticket sales, especially for those with smaller audiences, is that they don’t require selling a high volume to generate substantial income. A few high-ticket sales can equate to what someone with a much larger audience might make selling lower-priced offers.
When transitioning from low-ticket to high-ticket sales, you need to create a shift in both the quality and experience you provide. You must ensure that your business systems and capabilities are set up to deliver a high-ticket experience. High-ticket offers usually involve services rather than products, particularly in online, service-based businesses like coaching, consulting, or complex system build-outs.
The Sales Process for High-Ticket Offers
The sales process for high-ticket offers is where many entrepreneurs start to feel uneasy. They start questioning whether or not people can actually afford those services, or if they even want them. However, the process doesn’t have to be intimidating. High-ticket sales can happen entirely through direct messages (DMs), without ever needing to jump on a call. In order for that to happen, you need to have incredible copywriting and follow-up strategies in place. Or you can do my personal favorite method which is the hybrid approach. Meaning, you’ll combine DM’s with sales calls to close the deal.
It’s crucial to feel secure and confident in the pricing of your high-ticket offers. If you’re not confident about selling a program for $10K, your potential clients will sense that, and your content/marketing will show it as well. Start at a number that feels comfortable to you and work your way up as you gain your confidence.
Marketing High-Ticket Offers
Marketing high-ticket offers requires a different approach than marketing lower-priced items. We recommend using organic content marketing (of course), creating an omnipresence across multiple platforms to drive traffic into your offers. More on cross platform traffic & attraction marketing HERE.
Your content should speak directly to your audience’s pain points, making them feel seen and heard. Basically, you want your audience to look at your content and say “wow, that’s exactly how I feel. I need to learn more”. This approach builds rapport from the very first interaction, laying the groundwork for a high-ticket sale.
When creating content, avoid the “wiki how” style of listing tips. People don’t need “tips & tricks” if they’re not aware of the problem. And remember, if you’re giving away all of your answers in your content, why should they pay you to work with you? Instead, focus on connecting the dots for your audience — help them understand how the issues they’re facing relate to the solutions you offer. This approach is more valuable than simply dumping tips on them and is more likely to create the “aha” moments that lead to sales.
Our Journey with High-Ticket Sales
Initially, offering higher-priced services felt a bit scary, but once we got started, we saw a massive shift in our business. As demand grew, so did our prices, and with that, our confidence grew as well. So let this be a reminder to you that everyone is scared at first! That’s completely normal. Seeing others value your services at a higher price point can significantly shift your perspective as a business owner.
High-ticket offers not only boost your revenue but also change the way you show up in your business and on social media. They force you to level-up in terms of service delivery and help you see yourself as a valuable service provider. This mindset shift is one of the most important benefits of offering high-ticket packages. More on selling high-ticket offers HERE!
Final Thoughts
Implementing high-ticket offers will have a huge impact on your mindset as a business owner, as well as your revenue. It allows you to see what you’re truly capable of and provides a sustainable way to grow your business. If you have any questions or want to talk through this process, my DM’s are always open, and I’d be happy to provide more clarity for you!
