Going viral is not going to make or break your sales – but it sure helps.
Would you rather?
Let’s play a fun little game, shall we?
Would you rather have 1,000,000 people to sell your offer to or 12?
That being said, if you can’t sell to the 12, you aren’t going to be able to sell to the 1,000,0000. But that’s another issue.
Basically, you’re not going to make any money if you don’t have anyone to sell to – of course we want you to be able to sell to those 12 people but what happens when those sales are tapped out?
Do you hope for a referral? I mean, that would make sense. That’s what most people do.
For me, I’d rather be in control of the amount of money my business is going to make. Call me a control freak, but I don’t personally like to guess how much I’m going to be making next month.
So how do we control your revenue?
- We ensure that you always have people to sell to.
- We ensure that you know what buttons to press to get those people to buy.
That really is it and people want to overcomplicate this process to get you to buy their course. However, I can promise you that from this post alone, you’ll be able to increase your sales and post on your social media with clarity.
Attraction Marketing
Getting in Front of Your Audience
So how do we make sure that you always have people to sell to?
All we have to do is get you in front of as many people as possible. You have a ton of options when it comes to this.
- Pinterest Marketing – because Pinterest is a search engine, not a social media platform, you’re actually able to place your content directly in front of people who are already searching for what it is that you do.
Think about how you use Pinterest. You go there to shop, to look for ideas, and to get questions answered. People who are in that headspace are already primed and ready to buy. They have the intention if you can simply capture their attention.
- TikTok Marketing – no, this isn’t a dancing app for teenagers. There are billions of users on the platform, each of those users with money, problems, and issues they need you to solve.
TikTok is becoming more and more of a shop platform. You can’t scroll through more than 2 videos without seeing an influencer showing you their amazon finds or a social media manager talking about the results they’ve gotten for their clients.
Everyone is a consumer. You and I are both consumers. So once a brand has our attention, how do they shift our intention to buy?
Conversion Content
Understanding Consumer Behavior
What makes you decide to hit the add to cart button on a website?
Is it the quality of the product? The price?
Maybe just maybe, its how that thing is going to make you feel – the problem it’s going to solve for you.
Think about it. When you buy, you aren’t really buying a product or service, you’re buying what that thing is going to do for you.
Skincare? You don’t care about the skincare, you want the glass skin promised by the influencer who showed you the product.
You don’t want that sweater – you want the way wearing it is going to make you feel.
You don’t want acrylic tips on your nails – you want the way your nails look and how put together you feel when they’re done. You’re even willing to sit through the discomfort and boredom of the nail salon to achieve that feeling.
The Psychology of Sales
So what have we learned?
People don’t buy the product, they buy what it’s going to do for them.
All you have to do is illustrate that in your content. Position your product or service as the result, the thing that’s missing for them to achieve that feeling.
Honestly, it’s simple. Now here’s the framework.
The Conversion Equation
Audience’s Current Reality (what their life looks like now) + Desired Reality (what it is that they want) + the gap your product fills = a sale
Do this with your content over and over. Watch the sales role in.