How can you CONSISTENTLY make $500k every single month utilizing social media? Today, we’re diving deep into the strategy and psychology that drive our half-a-million-dollar months in business. We’re going to chat through the platforms we use and the psychological principles we leverage through our content to be able to not only drive traffic to our business but also create consistent sales.
Platforms We Use for Marketing
The main platforms we use for marketing in our business are Pinterest, TikTok, Instagram, and now Youtube. TikTok, Pinterest, and Youtube are our go-to platforms for visibility. They help us bring thousands of new people into our audience every day. Instagram, on the other hand, is our platform for nurturing and converting those viewers into customers. This is the platform where we can have in-depth conversations with our audience, and also build genuine connections and relationships.
- TikTok and Pinterest: These platforms are crucial for outreach and growing our audience. They allow us to attract a massive influx of new viewers, which is essential for our visibility strategy. You can check out THIS video that explains exactly what you need to do to grow your TikTok account in 2024.
- Instagram: This is where we focus on nurturing our audience, which then leads to conversion. Our most engaged leads and loyal audience members are found here. Instagram Stories play a pivotal role in our conversion strategy (which I broke down for you HERE). By leveraging this platform effectively, we can turn visibility into actual sales, and now you can too.
Understanding the Conversion Challenge
Many clients that we work with have large followings — some over 100,000 followers on Instagram and others with over a million on TikTok. Despite their vast audience, they often struggle with actually converting their audience into actual paying clients. Visibility and virality DO NOT necessarily equate to revenue. Outreach is one thing, but converting that visibility into sales requires a strategic approach. So let’s dive into the principles that we use, and we teach our clients.
Key Psychological Principles We Use
To turn our leads into sales, we employ several psychological principles ethically (being a keyword here!) and effectively:
- Anchoring: This principle influences viewers’ perception of price and value. For instance, when you see a crossed-out price on Amazon next to a sale price, that’s price anchoring. The initial price seen becomes the reference point for perceived value. In our business, we use this during price increases. For example, when raising a program’s price from $4,000 to $6,000, we inform our audience that the new price will be $6,000. During a sale, we offer it at the current price of $4,000. This way, the current price is compared to the higher future price, creating a compelling offer.
- Loss Aversion: People fear losing out more than they value gaining something. By framing offers in a way that emphasizes potential loss, we create a sense of urgency. For example, a credit card company might offer a $50 credit if you use the card 10 times. Framing it as “You have $50 in your account, use your card 10 times to keep it” is more impactful than simply offering the credit. We apply this principle by highlighting what clients might miss out on if they don’t act within a limited time.
- Bandwagon Effect: People are more likely to take action if they see others doing the same. Showcasing social proof, such as screenshots of applications, DMs, or comments, can leverage this effect. Transparency and showcasing demand for our offers help build credibility and encourage more people to join.
Catering to Different Buyer Types
Your content should address the four different buyer types: expressive, amiable, analytical, and driver. Each type has specific triggers that influence their purchase decisions. I break down the 4 buyer types in depth HERE. For instance:
- Analytical buyers: Present real case studies and testimonials.
- Expressive buyers: Highlight relationships, community, and exclusivity.
Many businesses create content that appeals only to their own buyer type, missing out on a significant portion of potential sales. Think about it — if you’re only speaking to 2 buyer types, you’re literally missing out on 50% of your audience.
Content as a Sales Process
You don’t want to confuse your audience. You want to guide your audience from awareness to decision-making by:
- Showcasing pain points and desires.
- Illustrating dreams and aspirations.
- Handling objections and common concerns.
- Closing the deal with compelling calls to action.
Leverage the psychological principles of anchoring, loss aversion, and the bandwagon effect throughout your content to drive conversions.
By integrating these strategies and principles, you can turn visibility and virality into substantial sales. If you’re struggling with conversions, you can also join our free community HERE where we go over the viral content formula, and so much more!
I hope you found this blog post helpful. Feel free to leave any questions below, subscribe to our updates, and remember, my DMs are always open for further discussions. Let’s connect and keep the conversation going!
Thanks for reading, and I’ll see you in the next post!