Instagram is a nurturing platform with a relationship-centered algorithm. If you’re trying to figure out how to get more views on Instagram reels and go viral on Instagram reels using the same strategies you use on other platforms, you will continue to be disappointed.
“How to Grow on Instagram Reels” is probably one of the most common questions I get on a daily basis, so let’s unpack it together.
Algorithm Secrets
News flash, Instagram is a business. So what is their goal? To make money.
Instagram makes money by showing people ads on the platform, so when you keep people on the platform longer and entice them to engage, especially with your Instagram reels, you are directly assisting Instagram in making money. So they’ll reward you with reach.
Now keeping in mind that Instagram is a relationship-centered algorithm, the other thing they are taking into account is engagement.
How do you control the engagement of your posts? Psychology. You have to trigger an emotional response in your viewers that is going to entice them to engage with your reels and help you understand how to make your reels go viral on Instagram.
Watch Time to Go Viral on Instagram Reels
We all know that people have a shorter attention span than ever. Instagram is one of the worst platforms for instant gratification – yes, even worse than TikTok.
We’ve seen two types of videos perform exceptionally well on IG Reels:
- 5-7 Second B Roll with text on the screen
- Highly Engaging Talking Videos that speak to your ideal client’s current reality
When you get people to watch your videos multiple times, and save, share, and comment on your videos, the platform will reward you with reach, which is essential if you want to go viral on Instagram reels.
Captions to Get More Views on Instagram Reels
Captions are another way you can increase the watch time of your video and get more views on Instagram reels.
If you have a good hook at the top followed by a longer caption that is easily digestible to your viewers, your video will loop multiple times thus increasing the watch time and helping your content to potentially go viral on Instagram reels.
Market Research
The best way to get reach and learn how to make my reels go viral on Instagram is to get your audience to self-identify with your content. This is by far the most powerful way to drive both engagement and watch time.
When people feel seen and heard by you, it makes them want to stick around and interact more with your reels. Ultimately, your goal with reels should not only be visibility but also drive traffic to your profile to promote growth for your entire account, leveraging the power of Instagram reels to get more views and go viral.