2024 has been a year of growth, challenges, and invaluable lessons for many entrepreneurs and business owners. In this blog post, I’m sharing 24 of my personal key takeaways from this year that lead to online business growth — get ready for some spicy hot takes! 🔥
1. More Content Doesn’t Equal More Sales
Quality trumps quantity. ALWAYS. After a six-month experiment posting 13 times daily, the results were clear: creating high-quality, optimized content drives more sales than flooding feeds. While producing content in volume can help beginners build skills, focusing on analytics and refining your content strategy is the real game-changer. I shared more about this HERE!
2. Some People Won’t Appreciate Your Efforts
Whether it’s creating valuable content or delivering exceptional client results, some people will still criticize, hate, or demand refunds. This isn’t a reflection of your work, it’s often their own issues. Accept this reality, learn from the experience, and keep moving forward.
3. Ignoring Physical and Mental Health Costs Money
Burnout and not taking care of yourself physically can derail your business. Taking care of yourself isn’t indulgent — it’s essential. Rest, recharge, and prioritize self-care to show up at your best for clients and your business. This can look different for everyone, so figure out what works for YOU!
4. Quick Pivots Fuel Growth
Adaptability is key. If something isn’t working, don’t hesitate to pivot. Make data-driven decisions, act quickly, and embrace change to stay ahead in the business world. I see too many founders doing the same thing over and over again and seeing the same lack of results. In order for you to see online business growth, you have to MAKE change.
5. Never Rely on One Platform
Social media platforms can deactivate accounts without notice. Diversify your presence across multiple platforms like Instagram, TikTok, and Pinterest to safeguard your business and reach different audiences. You can learn more about cross platform traffic HERE!
6. Evolving Your Business Model is Crucial
Recurring revenue is the backbone of sustainable growth. Shift your focus from one-time high-ticket sales to retention and recurring income streams to scale effectively. And if you don’t know what that recurring revenue could look like for your business, you can book a free strategy call with our team so they can help you map it out HERE 🔥
7. Continuous Learning is Non-Negotiable
Even as an expert, there’s always more to learn. Stagnation often signals a lack of new knowledge. Read, consume, and apply fresh insights to keep your business thriving. Some of my favorite books include:
- Never Lose A Customer Again
- Surrounded By Idiots
- What Your Customer Wants And Can’t Tell You
- Profit First
8. Marketing is Evolving—Consumers Want More
Tactics from 2020 no longer work. Consumers demand authenticity, transparency, and value. Align your strategy with these evolving expectations to stay relevant. And I’ll go as far as saying that online business growth comes from your marketing strategies 💡
9. Share Behind-the-Scenes to Build Community
Transparency and personal touches foster loyalty and connection. Sharing the inner workings of your business strengthens relationships and drives conversions. And if you’re still not utilizing Instagram stories, I highly encourage you to watch THIS training that does a deep dive of what you actually need to be posting on stories to drive sales.
10. Audit Monthly for Optimization
Regularly evaluate your strategies, from lead generation to sales processes. Identifying what’s working and what isn’t allows you to make data-informed adjustments for growth.
11. Simplicity is Key in Teaching
Overloading clients with information leads to overwhelm. Focus on simplifying your teachings to maximize understanding and results. We started simplifying our processes and strategies, and our clients are able to see wins like this within just weeks of working together ❤️
12. Use AI as an Assistant, Not a CEO
AI tools like ChatGPT can enhance productivity but shouldn’t replace expertise. Ethical use of AI ensures authenticity in your content and offerings. If you want to see online business growth, you’re going to have to be authentic in your content.
13. It’s Okay to Forge Your Own Path
You don’t have to align with everyone in your industry. Stay true to your values and vision, even if it means breaking away from the crowd.
14. Not Everything on Social Media is Real
Transparency builds trust. Showcase the authentic aspects of your business — beyond flashy income claims — through behind-the-scenes content. And I did an entire deep dive on how to build trust and connect with your audience HERE.
15. Experimentation Leads to Clarity
Success comes from testing and refining strategies. What works for one business may not work for yours, so tailor approaches to fit your unique goals.
16. Diversifying Social Media Presence is Essential
Expanding to platforms like Pinterest or TikTok reduces the risk of visibility loss and helps tap into diverse audience segments.
17. Memberships Drive Recurring Revenue
Membership models provide scalability and predictable income. Done right, they can be a lucrative, low-maintenance addition to your business.
18. Multiple Income Streams Boost Stability
Diversifying income sources reduces reliance on any single stream, offering financial security and flexibility during slow periods.
19. Data-Driven Decisions are Critical
Rely on analytics, not emotions, to guide your strategies. In-depth data analysis provides insights that superficial metrics can’t.
20. Outsourcing is an Investment
Delegating tasks allows you to focus on high-impact activities. Hiring a team isn’t an expense—it’s a necessity for scaling past seven figures.
21. Collaborations Build Authority
From podcasts to speaking engagements, collaborations increase visibility and credibility. Leverage these opportunities to expand your reach. And if you feel like our visions align and would like to be featured on our Social Media Millionaire Podcast, send me a DM HERE so we can hopefully get that setup!
22. Social Proof Still Converts
Sharing testimonials and results ethically builds trust and drives conversions. Balance aspiration with transparency to maintain credibility.
23. Ethical Marketing Sets You Apart
In a space often plagued by questionable tactics, standing firm in integrity is a powerful differentiator.
24. Simplify the User Experience
Streamline your processes to make them accessible and foolproof for clients. What’s obvious to you may not be for them.
Bonus Tip: Get on Threads!
Threads is the new TikTok of 2020. It’s fantastic for community building and visibility. Don’t miss this opportunity to grow your presence on a rising platform!
And if you have any questions, let’s connect! Send me a DM HERE, and you can expect a cute little voice message from me 🫶🏻